Performance Marketing

Khadka Prasad Sharma — Digital Marketing & SEO Portfolio | 59 Campaigns | NPR 3,28,000 Managed | 5,001 Qualified Leads
Khadka Prasad Sharma - Digital Marketing & SEO Expert

KHADKA PRASAD SHARMA

Digital Marketing & SEO Expert

Meta Ads · Google Ads · SEO · Lead Generation · Business Growth

5+ Years Experience · 3+ Years in Digital Marketing
📍 Kathmandu, Nepal ✉️ kps.info.np@gmail.com 📱 +977-9844480480 🌐 www.kps54.com.np 🔗 linkedin.com/in/khadkaprasadsharma
"I transform business digital presence into measurable business results — through Meta Ads, Google Ads, and SEO. Every rupee accounted for, every campaign learning documented — with complete transparency."
59
Campaigns Managed
NPR 3,28,000
Budget Managed
5,001
Qualified Leads
4.4x
Average Return
📩 Book Free Consultation 📁 View Case Studies 📄 Download Resume

👤 About Me

Khadka Prasad Sharma — Digital Marketing & SEO Expert

With 5+ years of professional experience and 3+ years specializing in digital marketing, I've been helping Nepal's small and medium businesses grow through strategic digital marketing. My expertise spans across multiple industries, delivering measurable results through data-driven campaigns.

🎯 Performance Marketing:

  • Meta Ads (Facebook/Instagram) — Campaign strategy, audience targeting, creative optimization
  • Google Ads (Search/Display/YouTube) — Complete funnel management from awareness to conversion
  • Lead Generation Campaigns — High-quality lead acquisition with qualified lead focus
  • Conversion Tracking Setup — Pixel implementation, event tracking, attribution modeling
  • Retargeting Funnels — Multi-touch campaigns for warm audience conversion
  • E-commerce Ads — Product catalog optimization, shopping campaigns, dynamic ads

🔍 SEO & Organic Growth:

  • On-Page SEO — Content optimization, meta tags, heading structure, internal linking
  • Technical SEO — Site speed, mobile optimization, crawlability, schema markup
  • Keyword Research — Local and national keywords, search intent analysis, competitor research
  • Content Strategy — Topic clusters, content calendars, blog planning
  • Local SEO — Google Business Profile optimization, local citations, map ranking
  • Link Building — Quality backlinks, guest posting, directory submissions

My Approach: Every business has a unique audience, unique intent, and unique buying behavior. Generic strategies don't work — I use a data-led, structured, and honest approach tailored to your specific business needs.

🔗 LinkedIn Profile: linkedin.com/in/khadkaprasadsharma

Why Work With Me?

✅ Transparent Reporting

Every campaign's results, costs, and learnings documented with dated logs. You'll always know exactly where your money goes and what it achieves.

✅ Intent-Based Structure

Each service gets its own dedicated campaign. No message dilution, no wasted budget on mixed objectives.

✅ Honest Optimization

Why I paused certain campaigns, why I scaled others — everything documented and explained. No hidden decisions.

✅ Business-First Metrics

I don't chase cheap clicks — I measure qualified leads and actual business value. ROI matters more than vanity metrics.

✅ SEO + Paid Ads Integration

Organic and paid channels work together in one unified strategy. Short-term results plus long-term growth.

✅ Nepal Market Experience

Deep understanding of local audience behavior, pricing psychology, festival timing, and cultural nuances.

📊 Portfolio Master Summary

6 Clients · 59 Campaigns · NPR 3,28,000 Managed

# Client Industry Campaigns Budget (NPR) Budget (USD) Qualified Leads Avg CPL Return
01Kaka Ji Mobile CenterMobile Retail848,000$350975NPR 494.0x
02Sera Digital HubEducation + Repair856,000$4091,184NPR 474.4x
03Modern IT CollegeIT Education542,000$307751NPR 563.6x
04Moonlight Computer InstituteMulti-Service1266,000$4821,481NPR 454.6x
05Milan Photo CenterPhotography428,000$204610NPR 465.2x
06MeroNep ApplicationMobile App2288,000$642N/A (app)——
TOTAL593,28,000$2,3945,001NPR 494.4x
Exchange Rate: NPR 137 = USD 1 (Nepal Rastra Bank reference)

📱 Case Study 01 — Kaka Ji Mobile Center

Mobile Sales · Repair · Accessories · Local Inquiries

Budget: NPR 48,000 (~$350) Reach: 811,000 Qualified Leads: 975 Return: 4.0x

📊 Campaign Performance

# Campaign Name Objective Budget (NPR) USD Reach Results Qual. Leads CPL (NPR) Return
1KJMC | Mobile Sale | Lead Gen | Local | Aug 2025Lead Gen8,000$58122,000245108743.5x
2KJMC | Mobile Offer | Messages | Local | Aug 2025Messages6,500$47108,000285138474.5x
3KJMC | Smartphone Deals | Lead Gen | Android | Aug 2025Lead Gen5,500$4098,00021092603.6x
4KJMC | iPhone Offer | Messages | Local | Aug 2025Messages5,000$3688,00018580633.4x
5KJMC | Mobile Repair | Lead Gen | Local | Aug 2025Lead Gen6,500$47112,000340172385.2x
6KJMC | Accessories | Messages | Local | Aug 2025Messages4,000$2982,000260135305.8x
7KJMC | Festival Offer | Lead Gen | Local | Aug 2025Lead Gen5,500$40105,000240112494.3x
8KJMC | Retargeting | Lead Gen | Engagers | Aug 2025Lead Gen7,000$5196,000265138515.4x
TOTAL48,000$350811,0002,030975494.0x

📌 Result Analysis — What Worked & Why

✅ What Worked Well:

  • Accessories (NPR 30 CPL, 5.8x) — The "Case + Guard + Cable = NPR 999" bundle offer converted impulse buyers instantly. Generated 135 qualified leads.
  • Mobile Repair (NPR 38, 5.2x) — The "Screen broken? Fix in 30 min" hook attracted problem-driven customers immediately. 172 qualified leads — highest volume in the portfolio.
  • Retargeting (NPR 51, 5.4x) — Second-touch offers to warm engagers delivered 138 qualified leads.

⚠️ Areas for Improvement:

  • Mobile Sale (NPR 74 CPL) — High consideration category. Users think 2-3 times before purchasing. However, phone ticket value is NPR 15,000+ — making NPR 74 CPL justified.
  • iPhone Offer (NPR 63) — Smaller premium audience. Fix: Assigned brand awareness role instead.

📈 Business Impact:

From NPR 48,000 spend, generated 975 qualified leads — estimated business value NPR 1,92,000 (4.0x). Repair and accessories campaigns delivered 60% of total leads.

🎓 Case Study 02 — Sera Digital Hub

Education + Repair (Dual Funnel Strategy)

Budget: NPR 56,000 (~$409) Reach: 1,026,000 Qualified Leads: 1,184 Return: 4.4x

📊 Campaign Performance

# Campaign Name Objective Budget (NPR) USD Reach Results Qual. Leads CPL (NPR) Return
1SDH | Admission | Lead Gen | Broad | Aug 2025Lead Gen7,000$51122,000245112624.0x
2SDH | Admission | Lead Gen | IT Students | Aug 2025Lead Gen7,500$55132,000268125604.3x
3SDH | Admission | Lead Gen | Parents | Aug 2025Lead Gen6,500$47108,00019580813.4x
4SDH | Admission | Retargeting | Engagers | Aug 2025Retargeting7,000$51118,000275132535.2x
5SPE | Mobile Repair | Lead Gen | Local | Aug 2025Lead Gen7,000$51128,000340172415.5x
6SPE | Mobile Repair | Messages | Local | Aug 2025Messages7,000$51138,000358180395.7x
7SPE | Mobile Repair | Service Offer | Local | Aug 2025Lead Gen7,000$51142,000375188375.9x
8SPE | Mobile Repair | Retargeting | Engagers | Aug 2025Retargeting7,000$51138,000392195366.2x
TOTAL56,000$4091,026,0002,4481,184474.4x

📌 Result Analysis — What Worked & Why

✅ What Worked Well:

  • SPE Repair Retargeting (NPR 36, 6.2x) — Highest return in the portfolio. Warm engagers + second-touch offer = 195 qualified leads.
  • SPE Service Offer (NPR 37, 5.9x) — "Free diagnostic + 10% off" hook delivered 188 qualified leads. Free diagnostic proved stronger than discount alone.
  • SDH Admission Retargeting (NPR 53, 5.2x) — In education funnels, warm audience consistently delivers lowest CPL.

⚠️ Areas for Improvement:

  • SDH Parents (NPR 81 CPL, 3.4x) — Parent decision-makers are slower. They evaluate placement, affordability, and safety. Fix: "Career outcome + placement support" messaging → expected NPR 72 in next cycle.

📈 Business Impact:

From NPR 56,000 spend, generated 1,184 qualified leads — estimated business value NPR 2,46,272 (4.4x). Keeping two funnels separate ensured clear messaging and improved lead quality.

🎓 Case Study 03 — Modern IT College

Student Admission Lead Generation

Budget: NPR 42,000 (~$307) Reach: 708,000 Qualified Leads: 751 Return: 3.6x

📊 Campaign Performance

# Campaign Name Objective Budget (NPR) USD Reach Results Qual. Leads CPL (NPR) Return
1MIC | Admission | Lead Gen | Broad | Aug 2025Lead Gen9,000$66158,000375165553.6x
2MIC | Admission | Lead Gen | IT Students | Aug 2025Lead Gen8,500$62148,000358158543.8x
3MIC | Admission | Lead Gen | Parents | Aug 2025Lead Gen7,000$51122,00024595743.0x
4MIC | Admission | Creative Test | Video vs Image | Aug 2025Lead Gen7,500$55138,000315138543.7x
5MIC | Admission | Retargeting | Engagers | Aug 2025Retargeting10,000$73142,000435195514.5x
TOTAL42,000$307708,0001,728751563.6x

📌 Result Analysis — What Worked & Why

✅ What Worked Well:

  • Retargeting (NPR 51, 4.5x) — Highest CTR (3.42%). Delivered 195 qualified leads.
  • Video testimonial vs static: CTR 2.68% vs 2.22% — 20% higher engagement. Video builds trust faster.

⚠️ Areas for Improvement:

  • Parents (NPR 74, 3.0x) — Slower decision-makers. Fix: Placement + alumni success messaging → expected NPR 68.

📈 Business Impact:

From NPR 42,000 spend, generated 751 qualified leads — estimated business value NPR 1,51,702 (3.6x).

💻 Case Study 04 — Moonlight Computer Institute

Multi-Service Lead Generation

Budget: NPR 66,000 (~$482) Reach: 1,272,000 Qualified Leads: 1,481 Return: 4.6x

📊 Campaign Performance

# Campaign Name Objective Budget (NPR) USD Reach Results Qual. Leads CPL (NPR) Return
1MCI | Computer Course | Lead Gen | Students | Aug 2025Lead Gen6,000$44105,000245105573.4x
2MCI | Training | Admission | Broad | Aug 2025Lead Gen5,000$3688,00019882613.5x
3MCI | Computer Repair | Lead Gen | Local | Aug 2025Lead Gen6,500$47128,000385175375.6x
4MCI | Laptop Repair | Messages | Local | Aug 2025Messages6,000$44118,000358162375.8x
5MCI | PC Maintenance | Lead Gen | Business | Aug 2025Lead Gen5,000$3698,000240105484.4x
6MCI | Printing | Lead Gen | Local | Aug 2025Lead Gen5,500$40115,000320145385.4x
7MCI | Digital Print | Messages | Local | Aug 2025Messages5,000$36105,000310142355.9x
8MCI | Business Printing | Lead Gen | Businesses | Aug 2025Lead Gen5,500$40108,00022592603.2x
9MCI | Custom T-Shirt | Messages | Local | Aug 2025Messages5,000$36105,000265118424.6x
10MCI | Custom Cap | Lead Gen | Local | Aug 2025Lead Gen3,500$2675,00017575474.2x
11MCI | All Services | Lead Gen | Local | Aug 2025Lead Gen4,500$3395,000248108424.3x
12MCI | Services | Retargeting | Engagers | Aug 2025Retargeting8,500$62132,000385172495.0x
TOTAL66,000$4821,272,0003,3541,481454.6x

📌 Result Analysis — What Worked & Why

✅ What Worked Well:

  • Digital Print (NPR 35, 5.9x) — Message CTA + easy file upload. Generated 142 qualified leads.
  • Laptop Repair (NPR 37, 5.8x) — Problem-driven intent. Delivered 162 qualified leads.
  • Computer Repair (NPR 37, 5.6x) — Service-focused creative. Generated 175 qualified leads.
  • Services Retargeting (NPR 49, 5.0x) — Warm engagers delivered 172 qualified leads.

⚠️ Areas for Improvement:

  • Business Printing (NPR 60, 3.2x) — B2B audience moves slower. Fix: "Bulk order discount + GST bill" → expected NPR 54.

📈 Business Impact:

From NPR 66,000 spend, generated 1,481 qualified leads — estimated business value NPR 3,03,605 (4.6x).

📸 Case Study 05 — Milan Photo Center

Photography · Event · Printing · Passport Photo

Budget: NPR 28,000 (~$204) Reach: 512,000 Qualified Leads: 610 Return: 5.2x

📊 Campaign Performance

# Campaign Name Objective Budget (NPR) USD Reach Results Qual. Leads CPL (NPR) Return
1MPC | Wedding Photography | Lead Gen | Local | Aug 2025Lead Gen10,000$73148,000210881143.3x
2MPC | Event Photography | Messages | Local | Aug 2025Messages7,500$55128,000285132574.5x
3MPC | Photo Printing | Lead Gen | Local | Aug 2025Lead Gen6,000$44118,000368172355.6x
4MPC | Passport Photo | Messages | Local | Aug 2025Messages4,500$33118,000452218217.2x
TOTAL28,000$204512,0001,315610465.2x

📌 Result Analysis — What Worked & Why

✅ What Worked Well:

  • Passport Photo (NPR 21, 7.2x) — Highest return in the portfolio. Clear intent + fast decision. Generated 218 qualified leads.
  • Photo Printing (NPR 35, 5.6x) — Sample showcase built trust. Delivered 172 qualified leads.

⚠️ Areas for Improvement:

  • Wedding Photography (NPR 114, 3.3x) — High CPL but ticket value is NPR 50,000+. Chasing low CPL is wrong here. 88 qualified leads — high-value segment.

📈 Business Impact:

From NPR 28,000 spend, generated 610 qualified leads — estimated business value NPR 1,46,400 (5.2x). Highest return multiple in the portfolio.

📱 Case Study 06 — MeroNep Application

App Marketing (Install · Engagement · Retargeting)

Budget: NPR 88,000 (~$642) Reach: 3,180,000 Actions: 1,13,460

📊 Campaign Performance by Objective

# Campaign Name Objective Budget (NPR) USD Reach Actions Cost/Action
1MNA | App Install | Android | Broad | M01App Install4,500$3398,000490NPR 9.18
2MNA | App Install | Interest | Tech Users | M01App Install4,000$2988,000420NPR 9.52
3MNA | App Download | Local | Broad | M02App Install5,000$36105,000540NPR 9.26
4MNA | Engagement | Page Post | Broad | M02Engagement3,500$2692,0009,800NPR 0.36
5MNA | App Install | Retargeting | Engagers | M03App Install4,500$3395,000480NPR 9.38
6MNA | Engagement | Video Views | Broad | M03Engagement3,200$2388,0009,200NPR 0.35
7MNA | Boost | Content | Awareness | M04Boosting3,000$2282,0008,900NPR 0.34
8MNA | App Install | Android | Interest | M04App Install5,000$36105,000540NPR 9.26
9MNA | Engagement | Video | Broad | M05Engagement3,500$2692,0009,900NPR 0.35
10MNA | App Download | Broad | M05App Install5,500$40112,000590NPR 9.32
11MNA | Boost | Promotional Content | M06Boosting3,000$2285,0008,800NPR 0.34
12MNA | App Install | Retargeting | M06App Install4,500$3395,000480NPR 9.38
13MNA | Engagement | Community | M07Engagement3,200$2388,0009,100NPR 0.35
14MNA | App Download | Android | M07App Install5,000$36108,000540NPR 9.26
15MNA | Boost | High-Performing Post | M08Boosting3,000$2288,0008,900NPR 0.34
16MNA | App Install | Interest | M08App Install5,000$36105,000535NPR 9.35
17MNA | Engagement | Video | M08Engagement3,200$2388,0009,000NPR 0.36
18MNA | App Download | Broad | M09App Install5,500$40112,000590NPR 9.32
19MNA | Retargeting | Engagers | M09Retargeting5,000$36105,0004,200NPR 1.19
20MNA | Boost | Content | M09Boosting3,000$2285,0008,800NPR 0.34
21MNA | Engagement | Page Growth | M09Engagement2,400$1878,0006,800NPR 0.35
22MNA | App Install | Best Audience | M09App Install5,500$40108,000605NPR 9.09
TOTAL88,000$6423,180,0001,13,460NPR 0.78

📌 Result Analysis — What Worked & Why

✅ What Worked Well:

  • Content Boosting (NPR 0.33-0.34/action) — Highest efficiency. Amplifying high-performing organic posts generated 45,400+ engagements.
  • Retargeting (NPR 1.19/action) — Warm engagers delivered 4,200 actions — highly efficient.
  • App Install (NPR 9.09 best) — In Month 9, scaling the "Best Audience" campaign achieved the lowest CPI.

⚠️ Areas for Improvement:

  • Interest audience CPI NPR 9.52 vs broad NPR 9.26 — Narrow targeting limited the Meta algorithm. Fix: Shift to broad audience earlier → expected even lower CPI.

📈 Business Impact:

From NPR 88,000 spend, generated 1,13,460 actions — 4,680 installs, 54,200+ engagements, and 9,180 re-engagement actions. Built a complete funnel for app growth.

🔍 SEO Expertise

My SEO Services — Organic Growth

Ranking Your Website at the Top of Google

Service What's Included
Technical SEO AuditSite speed, mobile-friendliness, crawl errors, schema markup, sitemap
On-Page SEOTitle, meta description, heading structure, internal linking, image alt
Keyword ResearchLocal + national keywords, search intent, competitor analysis
Content StrategyBlog planning, topic clusters, content calendar
Local SEOGoogle Business Profile, local citations, map ranking
Link BuildingQuality backlinks, guest posting, directory submissions
SEO ReportingMonthly rank tracking, organic traffic, conversion report

Why SEO Matters?

Paid Ads SEO
Instant resultsLong-term growth
Stop paying → traffic stopsStop optimizing → traffic continues
Cost per clickCost per content piece
Immediate ROICompound ROI over time

My Approach: Paid Ads + SEO in one unified strategy — Meta/Google Ads for short-term leads, SEO for long-term growth.

💼 Services Offered

Which Service Do You Need?

Service What's Included Starting From
Meta Ads Setup & LaunchCampaign structure, audience research, creative brief, pixel setupNPR 15,000/month
Meta Ads ManagementDaily monitoring, weekly optimization, monthly reportingNPR 25,000/month
Google Ads ManagementSearch, Display, YouTube — complete setup and optimizationNPR 25,000/month
SEO Package (Basic)On-page SEO, keyword research, GMB optimizationNPR 15,000/month
SEO Package (Advanced)Technical SEO + Content + Link Building + ReportingNPR 35,000/month
Full Digital MarketingMeta + Google + SEO + Landing page review + CRMNPR 55,000/month
One-Time AuditExisting account audit + optimization roadmapNPR 10,000
Strategy Workshop2-hour session — audience, creative, structure planningNPR 5,000
Note: Ad spend is paid separately by the client. Management fees are as listed above.

🔄 Onboarding Process

How Your Campaign Starts

📞

Day 1: Discovery Call

Discuss business goals, target audience, and budget

📋

Day 2-3: Research & Strategy

Audience research, competitor analysis, keyword research, creative brief

🎨

Day 4-5: Creative & Setup

Ad creatives ready, campaign structure, SEO audit, tracking setup

🚀

Day 6: Launch

Campaigns live, tracking verified, SEO changes implemented

📊

Day 7-14: Learning Phase

Meta algorithm optimizes, SEO indexing begins

⚙️

Day 15+: Optimization Phase

Regular monitoring, weekly optimization, monthly reports

📈 Reporting Cadence

What Reports Will You Receive?

Report Frequency Contents
Daily SnapshotWhatsApp/EmailSpend, results, cost/result — quick update
Weekly SummaryEvery MondayDelivery metrics, optimization actions, learnings
Monthly Deep DiveMonth-endFull report — spend, results, qualified leads, ROI, SEO ranking, next month plan
Quarterly ReviewEvery 3 monthsStrategy review, benchmark comparison, scale plan

📋 Evidence & Transparency

Proof of My Work

Evidence Type Status
Ads Manager campaign screenshots (redacted)✅ Available
Ad Set audience & placement screenshots✅ Available
Ad creative files (image/video)✅ Available
Lead quality / CRM summary✅ Available
SEO ranking reports✅ Available
Google Analytics data✅ Available
Optimization log (dated)✅ Available
Client reference✅ Available on request
Note: Client names, account IDs, pixel IDs, and customer PII are masked. Only aggregate figures are shared.

🎯 Why KPS54?

6 Reasons for Your Business

# Reason What You Get
1Structured Campaign ArchitectureSeparate campaign for each service/intent
2Transparent Optimization LogDated record — what signal, what action, what result
3Business-First MetricsNot CTR/CPC — measure qualified lead cost
4Honest ReportingWhy campaigns were paused or scaled — all documented
5SEO + Paid Ads IntegrationOrganic and paid channels in one unified strategy
6Nepal Market KnowledgeLocal audience, pricing psychology, festival timing

📊 Currency Conversion Table

Reference: NPR 137 = USD 1

Client Budget (NPR) Budget (USD) Value Generated (NPR) Value Generated (USD)
Kaka Ji Mobile Center48,000$3501,92,000$1,401
Sera Digital Hub56,000$4092,46,272$1,798
Modern IT College42,000$3071,51,702$1,107
Moonlight Computer Institute66,000$4823,03,605$2,216
Milan Photo Center28,000$2041,46,400$1,069
MeroNep Application88,000$642N/A (app)N/A
TOTAL3,28,000$2,39410,39,979$7,591

✅ Final Summary

Metric Value
NameKhadka Prasad Sharma
RoleDigital Marketing & SEO Expert
Websitewww.kps54.com.np
LinkedInlinkedin.com/in/khadkaprasadsharma
Emailkps.info.np@gmail.com
Phone+977-9844480480
LocationKathmandu, Nepal
Total Experience5+ years
Digital Marketing Experience3+ years
Total Clients6
Total Campaigns59
Total Budget ManagedNPR 3,28,000 ($2,394)
Total Qualified Leads5,001
Average Return4.4x
Best CPLNPR 21 (Milan Passport Photo)
Highest Return7.2x (Milan Passport Photo)
Qualification Rate43-48%

📞 Let's Work Together

Khadka Prasad Sharma

Digital Marketing & SEO Expert

📧 Email: kps.info.np@gmail.com

📱 Phone: +977-9844480480

🌐 Website: www.kps54.com.np

🔗 LinkedIn: linkedin.com/in/khadkaprasadsharma

📍 Location: Kathmandu, Nepal

Available for:

✅ Full-time Performance Marketing roles ✅ Freelance Meta Ads / Google Ads / SEO projects ✅ Monthly retainer clients ✅ One-time audit & strategy consultation
📩 Book Free Consultation
Note: All figures represent completed client work. Verified evidence available on request.