Digital Marketing Built Around Business Growth
I develop and manage integrated digital marketing strategies that connect audience research, content, social media, paid advertising, email marketing, search visibility, analytics, and continuous optimization.
Digital Marketing That Connects the Entire Customer Journey
Effective digital marketing requires more than isolated campaigns or disjointed tactics. True growth happens when strategy intentionally connects every touchpoint a customer has with your brand.
I work across multiple parts of the customer journey, combining marketing strategy, content, social media, paid media, email, SEO, analytics, and optimization to build cohesive, practical digital marketing systems that serve long-term business objectives.
Integrated Digital Marketing Services
Digital Marketing Strategy
- Full-funnel marketing strategy
- Campaign planning
- Audience and channel planning
- Digital growth planning
- Marketing execution frameworks
Social Media Marketing (SMM)
- Social media strategy
- Campaign planning
- Content planning
- Audience engagement
- Performance monitoring
Social Media Optimization (SMO)
- Profile optimization
- Content optimization
- Platform-specific optimization
- Discoverability improvement
- Engagement-oriented content structures
Content Marketing
- Content strategy
- Editorial planning
- Blog/content campaigns
- Distribution planning
- Content performance analysis
Performance Marketing (PM)
- Campaign strategy
- Paid acquisition planning
- Performance monitoring
- Audience optimization
- Continuous campaign improvement
Paid Advertising (ADS)
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Bing Ads
Email & SMS Marketing
- Email strategy & audience segmentation
- Campaign & newsletter planning
- Email content & workflows
- Performance monitoring
Affiliate Marketing (AM)
- Affiliate strategy
- Partnership-oriented promotion
- Campaign coordination
- Performance-oriented planning
Local & E-commerce Marketing
- Local digital presence
- E-commerce & marketplace marketing
- Product visibility
- Customer journey optimization
App Store Optimization (ASO)
- App listing & metadata optimization
- App keyword research
- App description optimization
- Discoverability & conversion-oriented strategy
PR & Media Buying
- Promotional campaign planning
- Media placement strategy
- Partnership-oriented promotion
- Audience/channel research
A Structured Approach to Digital Growth
Understand
Business goals, audience, market, products, and services.
Research
Audience behavior, competitors, channels, search demand, and market context.
Strategize
Positioning, channels, campaigns, content, and budget priorities.
Execute
Content, social media, advertising, email, partnerships, and campaigns.
Measure
Traffic, engagement, leads, campaign performance, and relevant KPIs.
Optimize
Identify opportunities, improve weak areas, test approaches, and refine execution.
Full-Funnel Marketing Model
Awareness
Social content, paid media, PR, promotional campaigns
Discovery
Search, content, social profiles, website presence
Engagement
Content, social interaction, email communication
Consideration
Educational content, landing pages, product/service communication
Conversion
Paid campaigns, optimized pages, CTAs, email campaigns
Retention
Email, CRM, customer communication, remarketing
Advocacy
Community, engagement, customer relationships, referral/affiliate opportunities
Integrated Digital Marketing Channels
Channels should not operate independently; they must support a coherent, unified customer journey. I align efforts across:
Search • Social Media • Paid Advertising • Content Marketing • Email Marketing • SMS Marketing • Websites • E-commerce • Marketplaces • Affiliate Marketing • PR & Media • Local Marketing • App Store Optimization
Paid Media & Performance Marketing
Strategic paid acquisition across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Bing Ads.
Capabilities
- Campaign planning & audience research
- Ad structure & creative/content coordination
- Campaign monitoring & performance analysis
- Continuous optimization & reporting
Approach
I use performance data to identify optimization opportunities and improve campaign decision-making. Marketing is treated as an iterative system of testing, learning, and refining, rather than a set-it-and-forget-it expense.
Email Marketing & Customer Communication
Building structured communication workflows that nurture leads and retain customers.
Strategy & Execution
- Email strategy & audience segmentation
- Campaign & newsletter planning
- Email design/content coordination
- Promotional campaigns & CRM-oriented communication
- Performance monitoring
Supported Platforms
- Mailchimp
- MailerLite
- HubSpot CRM
- Zoho CRM
Measure What Matters
Marketing decisions should be supported by data, not guesswork. I track and analyze relevant indicators to guide strategy.
Measurement Areas
- Traffic & engagement
- Search visibility
- Campaign & channel performance
- Audience behavior
- Lead-related indicators
- Content performance
Analytics Tools
- Google Analytics 4 (GA4)
- Google Search Console
- Power BI & Advanced Excel
- Looker Studio
- Tableau
AI-Assisted Digital Marketing
AI is utilized as a productivity and workflow capability, strictly combined with human judgment, strategy, review, and quality control. It supports, but does not replace, strategic marketing thinking.
AI Applications
- Content ideation & marketing research
- Campaign planning & content workflows
- Reporting & marketing operations
- Workflow automation
Tools
- ChatGPT & Claude AI
- n8n, Zapier, & Make.com
Experience Applied to Real Marketing Environments
Agri Health Food Home (AHFH)
- Full-spectrum SEO and digital marketing activities
- Content pipeline and editorial planning
- International audience-focused marketing
- Website information architecture & cross-functional workflows
- Brand and digital growth direction
MeroNEP App (WANIT)
- Led Marketing, Creative, and Data teams
- Social media, promotional campaigns, blog, and infographic content
- Email marketing, CMS, and website SEO
- Partnership/outreach activities & AI-assisted marketing workflows
- Weekly planning and performance reporting
Sera Digital Hub
- Full-funnel digital marketing, SEO, Google Ads, Meta Ads, Email & Content marketing
- GA4, Meta Ads optimization, and marketing analytics
- Power BI and Advanced Excel reporting
- Professional digital marketing training
Baker's Creation (Sarawagi Group)
- WordPress/WooCommerce management & Daraz Marketplace
- Product page optimization & social media content
- Digital promotional activities
Modern IT College Pvt. Ltd.
- Digital marketing education, SEO, PPC, WordPress, GA4, AI tools
- Project-based practical training & student mentorship
Technology & Tools
Advertising
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Bing Ads
Analytics
- GA4
- Google Search Console
- Power BI
- Advanced Excel
- Tableau
- Looker Studio
CRM & Email
- HubSpot CRM
- Zoho CRM
- Mailchimp
- MailerLite
AI & Automation
- ChatGPT
- Claude AI
- n8n
- Zapier
- Make.com
Project & Collaboration
- Trello
- Asana
- Notion
- Google Workspace
Marketing Operating Model
A continuous, evidence-based cycle for sustainable digital growth.
Research: Understand audience, market, competitors, demand, and business context.
Strategy: Define objectives, positioning, channels, and priorities.
Content: Develop relevant messaging and creative assets.
Distribution: Use organic, paid, email, social, and other appropriate channels.
Campaigns: Coordinate promotional and acquisition activities.
Measurement: Track relevant KPIs and performance indicators.
Optimization: Use evidence to refine strategy and execution.
Who This Work Is For
Startups & Small to Medium Businesses
Growing Brands & E-commerce Businesses
Service Businesses & Education Organizations
Tourism, Travel, Agriculture & Food Businesses
International Organizations
Teams Needing Digital Marketing Leadership
Organizations Building or Improving Their Digital Presence
Why Work With Me
Strategy + Execution
Able to connect strategic planning with practical, hands-on implementation.
Cross-Functional Perspective
Experience working across marketing, creative, data, content, technology, and leadership.
Data-Informed Decisions
Uses analytics and reporting to support marketing decisions, not guesswork.
Search + Marketing Integration
Understands how SEO, content, websites, social media, and paid campaigns work together.
AI-Enabled Workflows
Uses AI and automation tools to improve marketing processes and operational efficiency.
International Audience Experience
Experience working with organizations and audiences across Nepal and international markets.
Ready to Build a More Connected Digital Marketing System?
Whether you need a digital marketing strategy, campaign direction, performance marketing support, social media planning, email marketing, or a more structured approach to digital growth, let's discuss what your business actually needs.
Let's Connect
Digital Marketing Strategist | SEO, AEO & GEO Expert | Business Development & Leadership
Kirtipur, Kathmandu, Nepal
Full-Time | Part-Time | Remote | Freelance | Contract | Consulting
Immediate / 1 Week Notice
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Download my latest CV for a complete overview of my professional experience, skills, education, certifications, and career background.
Download CV (PDF)Frequently Asked Questions
What digital marketing services do you provide?
I provide comprehensive digital marketing services including strategy, SEO, social media marketing (SMM), social media optimization (SMO), content marketing, performance marketing, paid advertising, email/SMS marketing, affiliate marketing, local/e-commerce marketing, app store optimization (ASO), and PR/media buying.
Do you work with international clients?
Yes. I have experience working with organizations and audiences across Nepal and international markets, including remote roles serving the USA, UK, and Europe.
Can you manage both strategy and execution?
Yes. My approach connects strategic planning with practical, hands-on implementation, ensuring that high-level goals are translated into actionable campaigns and workflows.
Do you provide SEO and paid advertising together?
Yes. I understand how organic search (SEO), content, and paid campaigns (Google Ads, Meta Ads, etc.) work together to create a cohesive, full-funnel marketing system.
Can you help build a complete digital marketing system?
Absolutely. I specialize in building integrated digital marketing systems that connect audience research, content, paid media, analytics, and continuous optimization across the entire customer journey.
Do you work remotely?
Yes. I am available for Full-Time, Part-Time, Remote, Freelance, Contract, and Consulting work formats, with immediate or 1-week notice availability.
Can you support ongoing marketing operations?
Yes. Beyond one-time campaigns, I support ongoing marketing operations through structured workflows, performance monitoring, reporting, and continuous optimization using data and AI-assisted tools.
